As Chief Publishing Officer,
Priti led The Alchemist’s research and development in the field of digital publishing practices.

As Chief Publishing Officer, Priti led The Alchemist’s research and development in the field of digital publishing practices. Her white paper on the Evolution of eBooks towards a Dynamic Future(attached below) charts the growth in the publishing industry and observes the emergence of a new digital phenomenon that she calls DBook or ‘Dynamic Books’. Dbooks transcend the passive notions of interactivity that most eBooks adopt (even on new technologies like iPads and other tablets), and pave the way for a collaborative and participatory model of ‘reading and writing’. Through case-studies and interviews, the paper notes a significant change in the traditional ideas of ‘authorship’ in the age of selfpublishing and studies the impact of these changes on the publishing industry at large. Priti’s extensive research into the opportunities and challenges in the adoption of a dynamic approach to publishing informs Crisp’s efforts to redefine the contemporary ‘Book’.

Disclaimer: The above-mentioned projects (with the exception of R&D of DBooks) are in various stages of development and are the properties of The Alchemists Transmedia Storytelling Company, LA/Rio. Priti’s involvement in these projects was in the capacity of the Director of Story Development and Chief Publishing Officer.